When you first begin setting up your business, try to make a good first impression. In order to do this, the business name is an essential factor to consider. Try not to think of a name that relates to personal preference. Instead use an objective approach as it will enable you to consider the customer first. The first most important step the business set up is deciding what message you want to put across to people in order to attract their interest.
The following points will help you decide
on a name for your business.
1. Do you want the name to reflect
what your business does, or would something more abstract be suitable?
2. Would including your own name be
a good idea?
3. Will your business need a
traditional-sounding name, conveying durability and old fashioned
values, or a modern name, suggesting a fresh, innovative approach?
4. Think about the future - avoid
words or phrases that are likely to date quickly.
5. If you're likely to be trading
overseas, check that the name doesn't mean anything inappropriate in the
relevant languages.
6. Think about callers and
customers - avoid very long names, strange wordings and unusual
spelling.
Naming Process
